Hypebeast -
18 Jun 2025 20:17
SummaryOpen until June 23, lifestyle label Urban Sophistication has set up a playful art installation and pop-up shop in SOHO to honor its NYC origin story.Urban Sophistication, the lifestyle brand known for its playful blend of design and cultural satire, has arrived in the Big Apple to celebrate its ten-year journey, bringing an art-led pop-up to life titled "huNgrY".Siblings Neta and Elad Yam, who started Urban Sophistication in 2015, said, "huNgrY is a tribute to that original spark--the hun...
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